Business
Business strategy
Accelerate leadership
Building on the previous "Connect to Lead" strategic plan, going forward Prysmian plans to accelerate growth in its four business areas: Transmission, Power Grid, Electrification and Digital Solutions. This strategy will be supported by Prysmian's portfolio of unparalleled synergy, which offers clients a truly integrated (one-stop-shop) solution by focusing on its talented and dedicated people, who have benefited from the cultural advantages of previous merger and acquisition (M&A) transactions. It will also be supported by innovative and sustainable growth-oriented solutions.
“Today we define the next phase of our journey with medium-term targets that will push us to accelerate. The trends underlying our business are clear and numerous: from increasing energy demand, to electrification, to the digitalization of the world. There has never been a better time to foster organic growth, and Prysmian is the ideal player to take full advantage of the opportunities presented by these developments”
Massimo Battaini | Prysmian CEO
Prepared for the future
Transmission
Includes the Submarine Power and Land HVDC business units. This operating segment focuses on the transmission of renewable energy through innovative cable solutions. It includes the following high-tech and high value-added businesses: High Voltage Direct Current (HVDC), Network component High Voltage, Submarine Power, Submarine Telecom, Offshore Specialties and EOSS High Voltage.
Power Grid
Includes the HVAC business unit, Power Distribution and Overhead Lines. These are businesses aimed at supporting the modernization of the power grid with innovative technologies. The segment is organized into the following business lines: High Voltage Alternate Current (HVAC), Power Distribution, Overhead Lines, Network component Medium Voltage/Low Voltage, EOSS Medium Voltage/Low Voltage.
Electrification
Includes various businesses in the energy area, with a full range of innovative products aimed at meeting the growing demand for electricity in various market sectors, namely:
• Industrial and Construction;
• Specialties, which in turn includes OEM, Renewables, Elevators, Automotive, Oil & Gas and Downhole technologies (DHT);
• Other: sales of residual products made occasionally.
Digital Solutions
Includes the Fiber and Optical Cables, Connectivity, Multimedia & Inside Plant cables (MMS) businesses, dealing with the manufacture of cable systems and connectivity products used in telecommunication networks. The segment is organized into the following business lines: fiber optics, optical cables, connectivity components and accessories, OPGW (Optical Ground Wire) cables and copper cables.
Prysmian’s business model is based on a strategy of sustainable growth, advanced research and development (R&D), as well as expansion into new markets and the acquisition of new technical skills. Key aspects of this model include:
Technological Innovation
Prysmian constantly invests in research and development to create innovative solutions that address global challenges, such as energy transition, digitalization and sustainability. The company is at the forefront of developing cables for renewable energy, smart grids and high-speed communications.
Sustainability
Prysmian is committed to innovating its products in order to better meet the demands of its customers, with a constant focus on the environment and society. This includes using eco-friendly materials, reducing CO2 emissions and improving energy efficiency in its factories and production processes. In carrying out its activities, Prysmian does, in fact, give special consideration to ESG issues and the impacts, risks and opportunities generated and sustained.
Diversification of Products and Services
The ability to diversify and adapt to the needs of different sectors is one of the distinguishing features of its model, further strengthened by the acquisition of Encore Wire and Warren&Brown. Prysmian is also constantly engaged in expanding its range of services to ensure a holistic variety of solutions in energy and telecommunication cables.
Global Expansion
With its worldwide manufacturing and distribution network, Prysmian is able to serve a global customer base, with special focus placed on emerging markets and rapidly developing economies.
